Shared Interests

In a recent article, the ‘Pamoja Bid’ was hailed as a possible source of enhanced cross-border integration and cross-border trade beyond the three countries joint in the bid. In a remarkable display of unity and ambition, Kenya, Tanzania, and Uganda have come together under the “Pamoja Bid” to host the prestigious 2027 Africa Cup of Nations (AFCON) football competitions across their borders. However, beyond the thrill of the beautiful game is the immense promise that the joint endeavor holds for the region’s cross-border trade. It therefore offers an opportunity for the East African nations to synergize their efforts, boost economic growth, and foster greater integration. However, as the dust settles on this historic bid approval, how can this sporting extravaganza be a catalyst for enhanced cross-border trade and economic prosperity in the region?

Economic Implications

Hosting a major sporting event like AFCON brings forth a multitude of economic opportunities. The influx of tourists, football enthusiasts, and media attention can provide a substantial boost to the local economies of Kenya, Tanzania, and Uganda. However, the true potential lies in leveraging this opportunity to enhance cross-border trade within the East African Community (EAC).

The preparations to host AFCON in the region will undoubtedly require significant investments in infrastructure. One of the conditions given by the Confederation of African Football (CAF) towards the approval of the bid is the government’s commitment to inject money into the construction and renovation of the infrastructure. The three countries are thus expected to commence activities around upgrading airports, improving road networks, better FIFA standard stadia construction, and enhancing public transportation. These infrastructure upgrades will not only facilitate the smooth movement of fans but also create more efficient trade routes connecting the three nations beyond the footballing extravaganza. While most of the infrastructure will invariably contribute to reduced transportation costs and time for better cross-border trade, better stadia could headline the region as a sports hub within Africa.

As tourists pour into the region to witness the football extravaganza, there will be a unique chance to showcase the diverse offerings of Kenya, Tanzania, and Uganda. It is incumbent upon the three nations, considering the rich tourism landscape shared, to consider collaborating to promote cross-border tourism packages, allowing visitors to explore the rich cultural and natural heritage of the entire region. This approach goes beyond the games and encourages travelers to traverse the borders, promoting cross-border trade in the process.

To capitalize on the joint bid, Kenya, Tanzania, and Uganda must prioritize trade facilitation measures. Streamlined customs procedures, harmonized regulations, and a reduction in non-tariff barriers are essential. Beyond the need for traders to provide services, in both informal and formal trade, there is a need for enhanced free movement of Labour and capital, such as through the use of national identity cards only, to boots exchange during the tournament. The nations must therefore explore mechanisms of simplifying the movement of business people, football fans, and goods to promote regional trade during the AFCON.

The joint bid should serve as a compelling narrative for foreign investors. These nations can use the opportunity to market themselves as an integrated economic hub within East Africa. Simplifying investment regulations and offering incentives for businesses that operate across borders can be a game-changer. The resulting increase in foreign direct investment can stimulate economic growth and trade benefiting citizens within the country and the region. It is time that the three countries consider the adoption of an integrated digital platform for cross-border trade. Creating a digital platform that facilitates trade documentation, customs clearance, and payment systems. A common digital infrastructure can significantly reduce trade-related paperwork and administrative bottlenecks not only for football fans during the tournament but also lay a framework for continued seamless trade post the AFCON.

Integrating Trade, and Sports

This joint bid for AFCON 2027 represents more than just a football tournament; it symbolizes the potential of regional integration in East Africa. Kenya, Tanzania, and Uganda have a unique opportunity to showcase the benefits of collaboration, not only on the football field but also in the economic arena. The East African Community has long aspired to become a fully integrated trade bloc. The joint bid can be a stepping stone toward realizing this vision. Kenya, Tanzania, and Uganda can set an example by demonstrating the advantages of intra-regional trade cooperation. This could inspire other EAC member states to accelerate their integration efforts.

“The shared bid is a show of solidarity and desire to pursue common goals for the region considering the below-par past performances of East African Nations in the Continental tournament.”

It is not lost on the countries and citizens that successful hosting of the 2027 AFCON competition will require strong political will and collaboration. This commitment to a shared outcome can have spillover effects into cross-border trade initiatives. This is therefore a call for the political leadership in these nations to seize this moment to enact policies that foster economic integration and reduce trade barriers.

The comraderies associated with the joint bid and cheering for individual football teams during the tournament, in rivalry and in competitive spirit can also be a stabilizing factor in economic integration. By strengthening economic ties, these countries can create incentives for peace and cooperation, further enhancing the prospects for cross-border trade. Regional integration enthusiasts can therefore anticipate better relationships that can further enhance cross-border trade should the nations seek to pursue shared interest, capitalize on comparative advantages, and compete honorably in trade and in sports.

The shared bid is a show of solidarity and desire to pursue common goals for the region considering the below-par past performances of East African Nations in the Continental tournament. Thus, as a unified entity hosting a major football affair, Kenya, Tanzania, and Uganda will amplify their voice on the global stage with a trickle-down effect to other sectors and the large East African Region. This is also a wake-up call for the nations to consider collective negotiation for favorable trade agreements, advocate for shared interests, and engage in diplomatic efforts that promote regional stability and economic growth.