Evans EDEBOR is an International Trade Policy and Trade Law expert who excel in helping businesses, products, services and brands to thrive in the African Continental Free Trade Area (AfCFTA), a market of 1.4 Billion African Consumers, valued at UD$3.4 Trillion and the largest Free Trade Area in the world measured in terms of number of participating Countries (i.e., 54 African Countries). An accomplished CFO and a Certified Business Development Consultant with over 14 years of experience across Manufacturing, International Non Profit, Information Technology, Management Consultancy and International Trade and Development space, within the last few years, Evans commitment and leading role in supporting the growth of African businesses and contributing to the continent's economic transformation across the AfCFTA market landscape has impacted directly on over 20,000 Women, Youths and MSMEs; giving them the ability to navigate the market complexities to convert opportunities to concrete transactions; adapt to the policy and market at scale, improve on their tradecraft, position their brand to increase visibility and engagement; maximize market access strategies, drive growth and revenue targets; increase market share and dominance while staying ahead of the competition.